Who is it for?
For whom is a
private label of interest?
A product range in its own house brand is for many
manufacturers, wholesalers, service providers, retail chains, hardware stores
and similar businesses a very welcome addition to their current portfolio.
With your own private label, your house brand
can be explicitly distinguished or profiled in your target market. It also
serves to broaden or deepen your sales strategy, to make your programme more
customer-oriented and to generate brand loyalty. For example, an own product
line in ‘automotive maintenance’ can easily create additional value for a car
brand. Private labels offer your company or brand the opportunity to strengthen
and further professionalise your business. In a manner that is consistent with
your identity and marketing strategy. According to your insights, your
corporate identity, and geared towards your
target market and customer demand.
Your margin and
pricing in your own hands
Obviously a private label is also a direct or
additional source of income. As you lower your purchases, then this in itself
determines your selling price, thus you can determine your margin. In relation
to comparable products or brands, a private label can therefore directly
generate an increase in profits.
buffer in capacity
For manufacturers with insufficient production
capacity, Helichem is the solution to
include their desired range of products within their programme. Equally it is
the ideal solution for bulk producers who wish to enter a niche market without
disrupting their own production process.
The choice is
you can customise your product range and choose items you wish to include. Even
if the product you desire does not yet exist. We will develop that product at
our own expense for you. You may decide upon the size or type of packaging that
will shape your product. In units of 10 millilitres up to 1,000 kilogrammes, in
series of a few units right up to 100,000 or more. You can determine the shape,
colour and graphic design of your label. And even the shape of the bottle cap and
the fragrance of the emulsion. Naturally we will gladly assist you and offer
our advice during the entire process.
All gain, no
We closely monitor new developments and regulations;
therefore our knowledge is always up-to-date. We guarantee that all your products
are delivered in accordance with the applicable local or European legislation.
Therefore, you won’t need to worry about the technical content of the legally
required labels and product information sheets. We do it all for you. For
example, we support composing your labels and print them for you. Error free,
and in the languages that you require. You may judge us by this. If you wish we
can even assist you in regard to the graphic design of your product line and
provide logistic services. And in consultation with you we will deliver your
order just-in-time to your chosen destination. As you see, we take all the
difficult work right out of your hands. The only thing that you must do, is
bring your product to the market.